23 lessons from leading campaigners

Over the past 6 months, we’ve published conversations about everything from effective persuasion to spam emails

Welcome to Campaigner, a weekly newsletter exploring the tactics that drive winning political campaigns and highlighting the players pushing the buttons. Produced by Arena & FWIW Media.

Over the past six months, we’ve been so inspired by and grateful to those campaigners who have shared their experiences and lessons with this community. Here’s a roundup of some of our favorite weekly Q&A’s in case you missed them. You can also read all 23 issues of Campaigner in the archive here>>. 

• Loren Merchan on effective management in politics

• Alaina Haworth on growing across campaign roles + departments

• Ryanne Brown on large-scale paid media programs

• Kait Demchuk on digital content strategy

• Megan Clasen on online persuasion strategies

• Greta Carnes on relational organizing

• Stefan Smith on building supporter communities online

• Josh Nelson on stopping spamming and scamming in email programs

• Taher Hasanali on reaching voters via WhatsApp

Are you or someone you know passionate about a particular campaign tactic or have experience you want to share with us for a future issue? Just reply to this email! 

…And finally, if you’re ready to spend time in person with other campaigners, register for Arena’s Austin Summit June 11-12. Hurry before tickets sell out! 💥