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How campaigns are working with creators & influencers
Paid partnerships on Instagram and TikTok are growing in politics and advocacy. Here’s how they work
2
March 2023
How Democrats are preparing for the Republican primary
Two of the party’s top opposition researchers share how they dig up and distribute dirt
How John Fetterman’s campaign used Slack to crowdsource memes and engage volunteers
The Pennsylvania Senator’s campaign had over 9,000 superfans in its Slack workspace by Election Day
November 2022
How one campaign prioritized TikTok in 2022
Val Demings’ Digital Director shares learnings from this cycle and how vertical video can make a difference
1
September 2022
Organizing inside and out on #CancelStudentDebt
An activist for student loan forgiveness shares her thoughts on how relief was won for millions
Working to flip the Pennsylvania State Legislature
An Arena fellow breaks down what it’s like to work on a competitive state house campaign in 2022
August 2022
ICYMI: Progressive campaigners on virtual events, texting, message testing, and more
Interviews with some of our favorite campaigners...
July 2022
Inside progressives’ message testing machine
Open Labs’ Ali Mortell shares why + how Democrats can use data to inform communications strategy
How one campaigner is democratizing local elections
Veronica Carbajal is re-writing the rules of city politics in El Paso
What it takes to win in Texas
Battleground Texas’ Executive Director on how the group is changing the state + overcoming challenges
How the DNC reaches Democrats online
Democratic National Committee CMO Patrick Stevenson on social engagement and grassroots fundraising
June 2022
Leading digital for a swing-state party
The Wisconsin Democrats’ Bhavik Lathia outlines his team’s approach to online fundraising & social engagement
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