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Shifting from cold outreach to relational organizing
Greta Carnes explains how campaign organizing strategies need to evolve to meet the moment
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How John Fetterman’s campaign used Slack to crowdsource memes and engage volunteers
The Pennsylvania Senator’s campaign had over 9,000 superfans in its Slack workspace by Election Day
Inside progressives’ message testing machine
Open Labs’ Ali Mortell shares why + how Democrats can use data to inform communications strategy
Persuading voters online featuring Megan Clasen
A former Biden for President digital ads pro & persuasion expert shares how campaigns should think about moving voters online
Redefining “digital” in 2022
Emmy Bengtson on the changing roles of digital staff on campaigns
Content strategy for statewide campaigns
Gov. Phil Murphy’s former Digital Director shares lessons learned in 2021
Ending abusive practices in campaign email programs
Josh Nelson on what the industry needs to do to improve
How campaigns are working with creators & influencers
Paid partnerships on Instagram and TikTok are growing in politics and advocacy. Here’s how they work
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Political text messaging is having a moment
Scale to Win’s Cole Edwards shares how campaigns can most effectively text voters and volunteers in 2022
Building a sense of belonging in digital spaces
Stefan Smith on how campaigns should engage their supporters online
How analytics help campaign decision-making
Biden for President’s Director of Paid Media Analytics shares lessons learned
Professionalizing political operations work
Joey Pacific on how campaigns can make their machines run more smoothly
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